“Nothing great was ever achieved without enthusiasm.”
– Ralph Waldo Emerson
It doesn’t matter if you’re talking about art, writing, politics, sports, or business, displaying great enthusiasm is one of the most important ingredients in the recipe for success. Through enthusiasm you fall in love with what you do. It helps to drive, push, and pull you toward achieving your goals.
Without enthusiasm, work is a tedious grind.
The interdependent links in the chains that connect businesses, and their customers, together is strengthened by enthusiasm. If you own a business, chances are, you prefer to work with suppliers and vendors who are passionate about what they do. Likewise, customers tend to be much more attracted to those businesses where enthusiasm is on display with each interaction they have with them.
If you find your sales are stagnating, it may be time to check the level of enthusiasm your sales staff has. Have they lost their excitement for the brand or product? Often the reaction to poor sales is to cram more information, stats, and “incentives” down the throats of the sales folks. There are instances, however, where that may be the opposite of what you need to do. Stalled sales can be a good indicator that, for whatever reason, the flame of excitement is fading in your sales crew. Sometimes, simply reigniting that passion in them can do wonders for your sales figures.
Remember that deep-rooted excitement about your company, your brand, your product or service, is infectious. That feeling of elation sells more than any monotonous information, lifeless marketing, and cookie cutter promotions ever will. When your marketing carries the spirit of enthusiasm, it attracts attention, creates desire, and compels folks to be a part of what you’re doing.
Enthusiasm is contagious. Unfortunately, so is indifference. The passion and excitement about your brand should be felt, accepted, and nurtured by every employee, at every level of your business. From the very top to the very bottom.
Whether you’re a business owner or part of a much larger organization, you must cultivate enthusiasm in yourself. Making the time to do so is an investment that pays enormous dividends.
How great enthusiasm cultivates productivity
Here are some strategies to help you keep that enthusiastic spark shining brightly and advancing you toward your goals.
Enjoy your work.
You’ve most likely heard the saying that “Choose a job you love, and you will never have to work a day in your life.” While we could argue all day if that saying is accurate or not (it is), the spirit of it can’t be denied. When looking for a career, or a business to start, don’t look for a “job.” Seek out a cause, venture, or movement that inspires and moves you. Then focus on finding work or building a business within that arena.
Fully immerse yourself in this passion and continually look for ways to nourish and cultivate it. Dedicate time to learn and establish goals and priorities that will not only advance your career, but develop and strengthen your interest in it as well.
Be conscious of your attitude.
Your attitude is the outward manifestation of your enthusiasm. Fix your attention on what is going right in your life and all of the options that are available to you. Instead of reflecting on the past, focus on where you are now and where you want to go. Embrace each and every opportunity that comes your way.
Smile often. Be nice. Choose to treat obstacles as opportunities, not problems. Always try to end your day—no matter how bad—on a positive note. Don’t complain or participate in gossiping, spreading rumors, or being antagonistic. Surround yourself with folks who are positive, kind, considerate, and energetic.
Enthusiasm is most powerful and effective when combined with an air of cautiousness. You need to be aware of your level of excitement and the need to pump the brakes every now and then. As effective as enthusiasm is, it is possible to be overly enthusiastic. This can lead to poor decisions, jumping the gun, and not clearly thinking out your objectives and goals.
The perfect blend for success is to be more conservative when planning and lean heavier on your enthusiasm when executing those plans.
Movement and exercise are beneficial for so much more than just your physical health. Regularly stepping away from your work and engaging in physical activity has been shown to reduce depression and anxiety and encourage a positive mood.
Research has found that frequent movement can help keep you happier and more enthusiastic. And if you can couple that with exposure to nature by walking outside, taking hikes, and doing your work outs in green spaces, you can ratchet up the benefits even more.
Enthusiasm is one of the most effective tools in your toolbox for success and you need to make a conscious effort to cultivate and foster it. Give it as much attention, and place as much value, towards developing and amplifying it as you do other skills. Doing so will do amazing things for your sales, marketing, networking, and overall success.